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Vinexpo Discover India
Explore the potential of India

15–16 October 2026

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Vinexpo Discover India starts in

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Discover India, with intent

Vinexpo Discover India 2026 is a limited-scale, meeting-driven wine & spirits business forum designed specifically for the Indian market, taking place in Taj Lands End in Mumbai.

Trade-first on Day 1. Curated consumer discovery on the afternoon of Day 2.

Focused on access, compliance and meaningful relationships, not scale.

At a decisive moment in EU–India trade relations, it offers producers and buyers the opportunity to understand the system, build the right connections and prepare for long-term, sustainable growth.

This is how India works.
This is how to discover it.

A focused, meeting-driven wine & spirits business forum designed for India

India is not a volume market for wine and spirits. It is a market shaped by relationships, regulation and education.

Vinexpo Discover India 2026 has been created with this reality in mind.

Taking place in Mumbai at Taj Lands End on 15-16 October, 2026, at a pivotal moment ahead of the implementation of the EU–India Free Trade Agreement in October 2026, this new format brings together a limited number of international producers and India’s key importers, distributors and premium trade buyers.

Vinexpo Discover India is a B2B2C format built for discovery, access and measurable outcomes.

As part of the Vinexposium Wine & Spirits Events portfolio, the event reflects our commitment to developing targeted business forums aligned with local market realities and global trade evolution.

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A format built for how India works

India’s wine category represents a small share of total alcohol consumption, yet it holds strong long-term premium potential.

Growth depends on regulatory clarity, trusted partnerships and sustained education.

Vinexpo Discover India responds directly to these market fundamentals through a two-day structure:

Day 1
Trade-first, meeting-driven business forum

Strictly B2B and free for qualified trade visitors.

Day 2

Trade-only morning, premium consumer discovery in the afternoon

A business-focused morning reserved for professionals, followed by a ticketed afternoon session for engaged wine lovers, designed to build brand awareness and support category education.

The result is a controlled, commercially focused environment where producers gain clarity, build qualified relationships and position themselves early in a shifting trade landscape.

Why now: A strategic trade moment

The conclusion of the EU–India Free Trade Agreement creates phased tariff evolution and new competitive dynamics. As structures adjust, early positioning becomes strategic rather than reactive.

Vinexpo Discover India 2026 offers:

Market intelligence at a time of regulatory transition
First-mover visibility ahead of tariff reductions
Relationship-building before structural shifts accelerate

This makes the event opportunity-driven, not policy-driven. It allows producers to engage India with preparation and insight, not speculation.

Key pillars of the format

Focused Access

Limited exhibitors. Qualified buyers. Structured meetings. India’s distribution system is concentrated. A small group of importers and national distributors control access to market. Exposure alone does not deliver results. Access to decision-makers does.

Vinexpo Discover India limits participation to ensure:

Higher visibility per brand
Direct interaction with key importers and distributors
A clear, controlled business environment

For exhibitors, this means efficiency and measurable outcomes rather than passive footfall.

For visitors, it ensures curated sourcing across relevant international producers without unnecessary noise.

Meeting-Driven, Not Stand-Driven

There are no traditional booths. No reliance on walk-in traffic.

The format prioritises:

Pre-scheduled appointments
Curated introductions
Confirmed decision-maker attendance

For importers and distributors, time efficiency is critical.

For producers, return on investment depends on quality conversations, not crowd size.

This structure creates a business-first atmosphere where discussions focus on distribution, pricing, compliance and long-term partnership.

Trade-Led, Education-Supported

Premium categories in India grow through awareness.

Day 1 remains strictly B2B to protect commercial focus and importer confidence.
Day 2 introduces a curated consumer audience through controlled, paid access.

For producers, this dual approach offers:

Importer reassurance and professional credibility
Brand exposure among engaged, premium consumers
Support for education-led category growth

For trade buyers, consumer discovery reinforces demand-building potential, supporting portfolio decisions with long-term perspective.

Structured for the Indian Market

India’s regulatory environment is fragmented and credibility-sensitive. Execution discipline builds trust. Vinexpo Discover India has been developed with local expertise and regulatory awareness at its core. The format integrates: • Clear access control • Licensing and compliance alignment • Operational precision adapted to Indian market realities For European producers sensitive to FTA evolution, and for established international brands seeking structured entry, this clarity reduces operational risk and strengthens confidence.

Who should participate

Each audience group engages with a format designed around their specific decision-making processes and commercial constraints.

Exhibitors

• European producers seeking early FTA positioning,

• Established international brands reinforcing premium presence,

• Interprofessional organisations representing national or regional portfolios

Visitors

• National importers and distributors, • Premium HoReCa groups and hospitality procurement teams, • Modern retail buyers, • Selected media, • Curated, education-driven consumers on Day 2 in the afternoon.