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Be Spirits

Spirits • No/Low • Beer • Cider

Exhibit at Be Spirits

Be Spirits launches in India, where spirits account for 99.2% of total alcohol consumption and demand for premium, and diverse options is accelerating. With over 1.44 billion people, a median age of 28, and 10–15 million new legal-age drinkers entering the market each year, India is now one of the fastest-growing spirits markets globally.


This new space within Vinexpo India offers brands a unique opportunity to connect with top-tier importers, distributors, retailers, and HORECA buyers seeking fresh portfolios and premium experiences. Whether you are in whisky, vodka, gin, beer, Be Spirits is where your brand can make a mark in one of the world’s most promising spirits markets.


Join Be Spirits now and be part of the category that drives India’s drinking culture forward.

Visit Be Spirits

Be Spirits is coming to India in 2025, bringing the international spirits community together in one of the world’s most dynamic and fast-evolving markets. From craft distillers to major producers, Be Spirits India is a dedicated space for professionals shaping the future of the industry across categories—spirits, RTDs, no/low alcohol, and mixology.


Focused on business, discovery, and connection, Be Spirits India provides:

  • Source new products from both emerging and established international brands
  • Spot key trends in mixology, no/low alcohol, and premiumisation
  • Build relationships through tastings, talks, and targeted networking opportunities

With regulations evolving to support greater imports and diversification, India is opening new doors for international sourcing. Be Spirits India is your gateway to a growing demand for premium and craft spirits—and a chance to build long-term commercial partnerships.

They exhibited in 2024

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Review the 2024 spirits programme

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GI “Japanese sake” and its sustainable goal

GI “Japanese sake” has finally formalized in India that has 2000 years history and Japan’s national alcoholic beverage. You will see how sake has deeply rooted to Japanese culture and how Sake will be associated with the nature in the future. Mika EOKA Founder and CEO Mika Sake Global Inc.


Speaker: Mika EOKA - Founder and CEO, Mika Sake Global Inc.

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Agave: Mexico vs India

How have the traditions in Mexico inspired producers in India? What is similar? What is different? What makes Indian Agave spirits unique?


Speakers:

Riya KACHAVE - Brand Ambassador, Maya Pistola Agavepura

Liam SCANDRETT - Senior APP Development Manager, Wine & Spirit Education Trust

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Beer ON-flavours: Build your flavour vocabulary and become a better beer taster

Does wheat beer really smell like banana or is it all in our head? In this interactive session, Natalya Watson, WSET Beer Educator brings WSET’s beer lexicon to life.


Speaker: Natalya WATSON - Beer with Nath, Beer Sommelier

Contacts


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Audrey Marqueyssat

Director of Spirits, No/Low, Beer and Cider

audrey.marqueyssat@vinexposium.com

+33 (0)7 85 56 90 07


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Léa Ribeiro

Sales Representative Spirits, No/Low, Beers and ciders

lea.ribeiro@vinexposium.com

+33 (0)6 66 31 27 35

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Alexandra Lapeyre

Sales Manager Spirits, No/Low, Beers and ciders

alexandra.lapeyre@vinexposium.com

+33 (0)6 65 18 19 62